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C3SN Meeting Agenda, Feb. 2, 2004

Green Building & SustainableDesign

Adam J. Lewis Center for Environmental Studies at Oberlin College (article)

Summary Agenda

Networking: 6:00-6:30pm

1.      The Green Building Market: A Rising Tide ┐ presentation and discussion, by Barry Hooper, 20 min. + Q&A.

2.      Examples, Scenarios, and Success Stories:

a.     Status of the USGBC Monterey Bay Chapter-in-formation, status and results of 1/21/04 formation meeting, Sharon Sarris and Lili Wright

b.     Presentation on status of the Santa Cruz Green Building Working Group, featuring Barry Hooper and Coleen Douglas, 10-15 min, including Q&A

3.      Industry Focus:Š Short film called "Project Enduring Legacy" about greening the construction industry, and a segment from 9/03 Swinerton "Green Building Summit" on the business case, by FireHawk, 20 min., +Q&A.

4.      Resources and Next Steps

Networking: ~9:00-9:30pm (or whenever our hosts throw us out)*

What are your particular interests?Š Come prepared to quickly mention what you want out of the session.

Detailed Agenda so Far

I.Š The Green Building Market: A Rising Tide, by Barry Hooper

This presentation will:

  • Show why green building is valuable and the status quo is unsustainable
  • Offer detail on local, state, and national sustainable building initiatives
  • Introduce the US Green Building Council, and its goals of integration of the industry, market transformation, and education
    • The USGBC's Leadership in Energy & Environmental Design (LEED) program and its progress in market transformation
  • Examine research on the costs and benefits of green building (accruing to owners, tenants, employees, residents, and developers)
    • Implications of productivity benefits -- in the office, school, and home
    • Why the most favorable research results are often proprietary
    • Reduced liability through better design
  • Highlight more readily quantifiable benefits, such as energy and water savings
    • Effect on real property value
    • Savings for local governments

Quick Q&A

II.Š Examples, Scenarios, and Success Stories

Who is involved locally?Š Who is doing what?

  1. USGBC Monterey Bay Chapter-in-formation ┐ status and results of 1/21/04 formation meeting, Sharon Sarris and Lili Wright
  2. City of Santa Cruz Green Building Working Group


The goals of the GBWG presentation are to:

  • Explain the GBWG and its vision
  • Show why green building is valuable and the status quo is unsustainable
  • Detail the resources we've drawn from
  • Provide an overview of technical elements considered
  • Explain our proposed educational program, incentives, and other opportunities identified to date.

III.Š Focus by Industry

Film: Green Building and the Construction Industry, by FireHawk.

FireHawk may invite his Granite Construction colleague as co-presenter.

IV.Š Resources and Wrap-up

4   Resources in Santa Cruz

4   Resources in Monterey

4   Available to and appropriate for both

- USBGC Monterey Bay membership and the local chapter-in-formation

- C3SN website ( resource center compilation)

Speaker Biographies and References

Coleen Douglas works with organizations as a facilitator of strategic change. With a background in organizational development and science, and a deep caring about people and the environment, she is convinced that each person can be a catalyst for positive change. Coleen has worked with organizations in business, government, academic, and non-profit settings. She has a special interest in the application of sustainability principles for all kinds of organizations.  Coleen received her BA in Biology from UC Santa Cruz, and her MA in Organizational Development from the Fielding Institute.  Coleen is a member of the City of Santa Cruz Green Building Working Group, and works part time as an information systems manager at UC Santa Cruz.  Contact: 

Barry Hooper a green building consultant collaborating with local businesses, non-profits, and jurisdictions to bring sustainable integrated design and planning into wider application on the Central Coast and the Bay Area. With master═s degrees in Earth System Science and Environmental Science and Management from UC Santa Barbara, he draws upon diverse technical, policy, and economic training in his practice. Barry is a member of the City of Santa Cruz Green Building Working Group, a member of the US Green Building Council (USGBC) Northern California Chapter, and a participant in the formation of a Monterey Bay USGBC chapter. Contact:

FireHawk worked for 26 years in Chicago at his own media production company, creating powerful audio/visuals for a number of Cooper Industries divisions and for Kraft, McDonalds and TRW. This work led him into the world of large systems change and transformation, where he collaborated on the first ever "Learning Expedition," with seven companies committed to evolving their "change work" over a two-year period. The next spiral of development took FireHawk into an ancient body of Earth Wisdom teachings, which he learned and applied as an apprentice at EHAMA Institute.Š The Institute teaches extensively in this country and Europe, and FireHawk was instrumental in sharing teachings with Lucent, US Air Force, Mattel and the World Business Academy as well as many community groups and non-profit agencies. Since completing his apprenticeship, he is working on an industry-wide initiative to catalyze a transformation of the US Construction Industry toward Regenerative Design and Construction so that the industry can take a leadership role in creating a world that cares for all the children of all species for all time.

Sharon Sarris is owner of Green Fuse - a unique resource for whole-systems planet restoration, providing its clients with sustainable program management, integrated whole-systems solutions in green building, alternative energy technologies, energy conservation, habitat restoration, waste management, and sustainable master planning. Sarris is a retired General Motors' executive who managed project teams with members from engineering, R&D, and manufacturing in GM's highest quality U.S. plant in California and at the GM Technical Center in Michigan. She served as a quality improvement and organizational development director for the GM Technical Center in Warren, Michigan. Sarris was also a member of the innovative team process that introduced GM's EV1 electric vehicle in California and Arizona in the mid-1990s. As a volunteer with the Sustainable Business Institute (San Jose, CA), she led a team that developed the first-ever "Seal of Sustainability" program to recognize businesses that implement integrated sustainability practices. She also served two terms as an elected member of the Board of Trustees of Schoolcraft (Community) College in Livonia, Michigan. Currently, she is working with Lili Wright, Carrie Mann (Sustainable Base Reuse Institute), and others to form a Monterey Bay chapter of the U.S. Green Building Council.

Lili Wright is the owner of Wright Design, which offers full service interior design consulting, coaching and informational products aimed at producing healthy, high performance, high impact interiors that are low impact on the environment. Lili is an entrepreneur and published designer with 25 years' experience in the arts and non-profit environmental work. She holds a BA from Hampshire College, Amherst, MA and has done interdisciplinary graduate studies in natural resource management.

Steve Brauneis is director of sustainability for Hayward Lumber Company. Steve has worked in eco-efficiency program implementation, building material purchasing, environmental education, health care, building project management, and commercial sustainability program development. As Director of Sustainability at Hayward Lumber, his work includes: sustainable product identification; purchasing and sales training; vehicle purchasing and use optimization; recycling program design and implementation; project management for the construction and LEED application of the Hayward Building Systems facility; and, ongoing work with suppliers, contractors, industry groups, and non-governmental organizations in identifying opportunities for positive environmental, social, and economic performance. Brauneis is a graduate of the Monterey Institute of International Studies, with an MA in International Environmental Policy. He is certified under the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) program.

Daniel Robin, moderator and C3SN co-founder, brings more than 20 years executive/board, financial and venture development experience to clients.Š Daniel is principal of Daniel Robin & Associates, a leadership consulting and training firm established in 1985 (, and managing director of Integrated Investments International (Š In3 is a ˝venture catalyst network,ţ specializing in clean and sustainable technology, product and service commercialization.Š In3 assists investors and companies with reaching their goals through market trends and strategy consulting, investment match making, team development, training and coaching.Š Daniel received his bachelors in Computer & Information Science from University of California at Santa Cruz, completed advanced studies in Marketing and International Business (UC Berkeley), and earned certificates in coaching, and master═s level/trainer certificates in NeuroLinguistic Programming (NLP) and public speaking.


The USGBC has a Northern California chapter and a local (Monterey Bay region) group-in-formation.Š For more about USGBC, visit their excellent website at See below for additional links and resources.


Formed in October 2002, the Green Building Working Group for the City of Santa Cruz is an advisory body to the City Council, reporting to the Planning Commission.  To develop sustainable design and planning policy recommendations tailored to Santa Cruz, the Green Building Working Group is drawing upon green building research, policy, and tools developed by local jurisdictions, as well as regional and national organizations. The Working Group consists of 16 community members, including contractors, engineers, planners, consultants, architects, a member of the Planning Commission, and the City's chief building official. 

Resource Websites

City of Santa Cruz GBWG website:

USGBC Northern California Chapter membership roster; USGBC Board of Directors.

USGBC "Leadership in Energy & Environmental Design" (LEED) webpage:

The Costs and Financial Benefits of Green Buildings: a 134 page report to California═s Sustainable Building Task Force (October 2003)

Architects / Designers / Planners for Social Responsibility (

C3SN Administrative Links:

Central Coast Commercial Sustainability Network homepage:

For information about Special Interest Networks:

To join a Special Interest Network (SIN), go to:

C3SN Forum on Green Building, a threaded discussion:

To be added to the C3SN event reminder list; to be removed

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